Above are some of the homes Group Estes helped our sellers sell. Click on an image to see a larger, clear shot of the property.

Perhaps you have sold a property recently, or maybe it has been several years; this may even be the first time you have sold a property. Our philosophy in selling your property includes three key components to attracting prospective buyers to your property.

Price

The people who will see your online information will be looking at many other properties in that same price range. When your property has a compelling price, it is the first major step to interest a prospective buyer in wanting to see it in person. If your property's price is too high, it will not compare favorably with the other options on the market. Remember - they are going to see them all! And they may not even choose to bother to view in person what appears to be an overpriced property.

You may notice that we constantly refer to this process as selling your property. This is an important time to make sure that you internalize that you are not selling your "home." Once you have made the decision to sell, what was your "home" should now be viewed as a property - a product that you are asking the market to buy. If the market does not perceive value in the product at the listed price, you will miss getting your product in front of those buyers. And that will cost you missed opportunity and money.

Online Marketing Messages

Dear Buyer, this is why you want to see this property in person! This is the second key message and it is addressed by the online marketing messages. These are the marketing remarks on the listing itself as well as the pictures and captions. We want anyone who can afford your property to see enough via the marketing messages to absolutely require them to see your property in person. Inside, outside, sunsets, views, design details, custom mantels, redesigned kitchens, new roofs, carpeting, paint - whatever you have done - we will showcase the best that your property has to offer. And we'll take the best of the best and use that in the flyers that are both outside and inside of your property - outside to make drive-bys want to make an appointment to see more, and inside to remind them of how much they liked it and make them want to come back for a second look.

Dressing For Company

Once we get them to your front door, it's time for the basics. Your property must be clean, uncluttered (almost to the point of being austere) and 'dressed up for company.' We want your property to 'invite' the prospective buyers to see themselves living there. (If the buyer is thinking of it as your "home" when they walk in, they're not going to spend as much emotional investment time imagining themselves living there. And we want them emotionally invested in your property!)

As you'll see and hear in all of our communication, our business is based on referrals - not just to us - but also in providing resources to service providers to you as our clients. All of these services aren't necessarily going to be relevant to you, but the message is the same - we can help you find resources for whatever services you might need. Cleaning services, both for getting ready to show your property but also for when you are moving out (unless you really do want to clean your moldings, window tracks, cabinet shelves and drawers and refrigerator yourself!), a furnace service company, roof, window and gutter cleaners, landscapers and arborists, perhaps a personal organizer to help sort through some of the extra things in your life that you may not want to move. These are resources that we can connect you with to make your preparations easier.

Chris, Phil and Bob have all had staging certification training and many times are able to advise you themselves on how to prepare your property to become that "product" we've described here. Sometimes, however, we will also bring in a professional staging resource to help us to prepare your property to give it that extra bit of dressing up for company.

Working together, we can prepare your property to attract the right people - because your buyer is somewhere in that group of people. Through our What We Can Do For You document, we lay out many of the steps taken to assure that your property is prepared - to show and to sell.

It is our goal to ensure that you know the dimensions and the level of service that we deliver so you can be confident throughout this process. As always, it is our pleasure to serve you, to be a resource for you and for anyone in your life, no matter where they live.